Creative & copy writing

reporting, retail, dissecting dense tech, screenwriting & DCO make for a well-rounded portfolio spanning 15+ yrs

walmart Canada

DYNAMIC CREATIVE OPTIMIZATION

Writing for DCO is the ultimate test of range. Walmart Canada’s seasonal copy refreshes primarily cover five consumer categories, with focuses on price, delivery speed, assortment and heavy lifting within each.

Turns out targeting niche audiences requires broad work…

Healthy Living - Speed

Home Chefs - Freshness

Weekly Purchasers - Re-engage

Home Chefs - Speed

Young Adults - Big & Bulky

Pet Owners - Speed

Time Saving Busy Families - Big & Bulky

spec commercials

Turns out all the money I spent on screenwriting classes DID pay off, Mom!

Linked below are a few spec commercials written either to pitch to clients or for actor sizzle reels.

Bubble Shooter
Icy Hot
Bud Light Seltzer

le fauve vtg.

  • VINTAGE SIXERS JERSEY

    Throw on a pair of Chuck Taylors and get ready to ball out like it's 1976.

    Excellent condition Philadelphia Sixers jersey. Made in Berlin, WI, USA.

  • BREWERS BABY TEE

    Let's go, Brew Crew! Take this perfect Milwaukee Brewers vintage baby tee to the ball game and house a brat and a brew in style.

    Made in USA Russell Athletics. 100% cotton. Labeled a Youth Large, but fits up to an adult Small.

  • sundowner ski series

    Slalom your way into this super-soft, 1984 vintage ski tee. Can we talk about the electric blue on top of these sunset hues??

    Made in USA. 50/50 cotton-poly blend.

  • hooded l.a. dodgers tee

    Pull up to the tailgate in this '90s L.A. Dodgers baggy-fit tee and show the crew you're a true blue fan.

    Made in USA. 100% cotton.